Design Sprinting

Have any of you ever done a design sprint for a class, or for your job? If you have, I'm sure that you all know how fun a process like this is! I am currently doing a design sprint for my Consumer Behavior class. The premise of a design sprint is to brainstorm ideas of products that might be useful for society that do not already exist. It is a very fast paced creation process where ideas are turned into prototypes and those prototypes are used to see if a product like this would be liked by consumers.

The topic of our design sprint is creating a product that young adults would use when they are just leaving college and entering the workforce. I have had a lot of fun brainstorming ideas and revising our ideas to develop a product that we think is a great opportunity! The after our group developed our product that we believed would see the most success, the next step was to test our ideas with consumers. We did this by asking our friends and family that match our target market if they would use a product like ours. After getting very valuable information from all of these people, we came together to revise our idea into a similar product but updated to meet the suggestions for our group.

So far, this process has been very eye opening for seeing designing products as a fun and exciting process. I would highly recommend doing a design sprint for yourself  and seeing what kinds of ideas you come up with. Who knows, you may be the next Steve Jobs!