Selling "New" Items

Being currently enrolled in a class called Consumer Behavior, I'm starting to realize the different ways that the golf course that I work at utilizes the behavior of our members to its advantage. One way that I have noticed this is by selling "new" items. The reason I say new like that is because they aren't actually new, we just make them seem new. How we do this is by rearranging our merchandise in a way that items, that may not have been seen often, are now front and center. This causes our customers to believe that we just received these pieces when in fact we have had them for a while. Even though we don't do much by moving items around, we find ourselves selling more merchandise than if we left everything where it is. Consumer behavior is fun!